Kerry T. Gleason

Kerry Gleason is a marketing futurist with a knack for developing tomorrow's ideas and approaches long before other firms catch up with the innovations. He is widely recognized as a product and company launch specialist and an internet marketing innovator capable of combining inventiveness with practicality.

"My brain doesn't have an off switch, so I just let it run," he says.

Gleason's public relations career spans more than 25 years where he has been involved in three of the most famous marketing campaigns ever. Best known as the "Where's the Beef?" guy, he wrote most of the press releases making Clara Peller a household name in that memorable campaign. He supervised the launch of Johnson & Johnson's Acuvue Disposable Contact Lens, and also provided media relations for Coca-Cola USA. He has served clients across the United States, in Canada, Australia, South Korea and Thailand. He is highly regarded for his expertise in food PR. He has launched dozens of new food products and services, initiated food PR for more than a hundred restaurants and arranged international culinary tours.

Gleason is a web design expert who has successfully used the internet to provide food and beverage industry PR since 1994. He developed online Catering Calculators™ to increase productivity by 75 percent among his catering clients, and has appeared as a paid speaker to discuss innovative ways to use the internet for PR. Among other inventions, he is the inventor of a patent-pending food-service device that might one day eliminate tons of non-recyclable cardboard waste.

In his "spare time", Gleason writes comedy and screenplays, and enjoys gourmet cooking, baseball history and the game today, volleyball, bicycling and bocce. Yes, bocce. He has a penchant for clever quotations from great writers, industrialists and friends while maintaining a strong disdain for cliches.

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