Gleason PR Media Relations
NY Newswire & Past Successes
As the face of media changed in the 1990s, Kerry Gleason saw another opportunity to lead PR efforts into a new arena. No longer would businesses be reliant on local media, but could take their messages to media on the world stage and direct to their customers.
NY Newswire provided AdWorks and Gleason PR with a major advantage for media relations since 1996. We created a network of electronic and fax media databases that allowed us to disseminate news worldwide with the click of a mouse. Our clients have benefited with significant local coverage, the best in trade news coverage and surprising national and international media coverage.
Warning: main(g-chip.php): failed to open stream: No such file or directory in /home/content/k/g/r/kgrules/html/portfolio/60.php on line 235
Warning: main(g-chip.php): failed to open stream: No such file or directory in /home/content/k/g/r/kgrules/html/portfolio/60.php on line 235
Warning: main(): Failed opening 'g-chip.php' for inclusion (include_path='.:/usr/local/lib/php') in /home/content/k/g/r/kgrules/html/portfolio/60.php on line 235
 |
Wendy's "Where's the Beef?"
TV Guide's Most Memorable Campaign of All Time
Kerry Gleason wrote nearly all of the press kits that launched Clara Peller as a household name. He supervised communications for the national licensing efforts for WTB? and was the architect for the highly successful Monday Night Football promotion which paired Clara with NFL Hall of Famer Dick Butkus.
Gleason PR is currently accepting media relations clients on a retainer basis.
NY Newswire is being re-programmed for even greater functionality. Look for its introduction soon.
Johnson & Johnson's Acuvue
Disposable Contact Lens
Vision Monday's Most Successful Eyecare Product Launch of All Time
Crisis Communications
In 1998, a man was shot on State Street in Rochester in broad daylight on a Saturday afternoon at about 4 p.m.. The gunmen drove off leaving the man in the street. He crawled to a restaurant and pleaded for help. The restaurant staff called the police and obtained medical assistance for the man. Shortly thereafter, the restaurant owner received calls at his home from news media inquiring about the shooting at his restaurant. After checking his facts, he called Kerry Gleason at NY Newswire to set the record straight and ensure that the 6 p.m. TV news did not ruin the reputation of his restaurant. In 15 minutes, we developed a statement and released it to every local media outlet by e-mail and fax. The statement was published on the NYN website and all media received phone calls. Almost instantaneously, the media was supplied accurate information. Instead of his restaurant being the target of a negative story, his staff was applauded for its efforts in saving the victim's life.
My individual talents and efforts have been more cost-effective than other N.Y. agencies that employ teams of media relations specialists. The proof is in the results.
- Kerry Gleason