NEWSLETTER

by Kerry Gleason, President
May 2007

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Gleason PR Develops G-Chip Technology for Search Engine Promotion

G-Chip Technology. That's what I call Gleason PR's new online promotion development that's helping our clients zoom to the top of the search engine ranks.

G-Chip Technology consists of hidden codes and graphics embedded in the website that interact favorably with Google, Yahoo, Ask.com, MSN, AOLFind, DogPile, Alta Vista, HotBot and other search engines. I've worked on perfecting the multi-part "chip" for more than a month because no matter how beautiful a website is, or how useful the information, it does no good unless somebody can find it.

I've been writing and designing websites since 1994, which is dinosaur years in the internet. Some things change rapidly, and others stay the same. I applied all I know about internet promotion, researched current web-spider protocols, and developed G-Chip Technology, which is working well for every client who has appied it..

Sites must be contracted on Gleason Public Relations servers, with properly constructed meta tags and effectively written copy. The G-chip components can then be added and positioned for the search engine robots to do the rest.

One client rocketed from 150th to #3 on Google within three weeks of adding G-Chip Technology. The new Gleason PR site was not showing up in search engines at all, and within a few weeks of receiving the G-Chip implant, the site has shot to page two in several of the critical keyword searches. A third site, a public relations boycott announcement for a specific company, shot quickly to page one in the searches, sitting just below the offending company's own website.

I offer this advice: If anyone guarantees they can put you at the top of the search engine ranks -- RUN! They are lying. But we are confident our technique works universally to maximize a client's online visibility. Take whatever money you spend in the yellow pages or printed directories, and apply it to our search engine promos, and you won't have any regrets.



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PIZZA TASTING TAKES ON NEW FLAVOR

Pizza All Stars, which had previous success under the name Pizza Wars in 2005, will return with a whole new direction on a much larger scale.

"The last event featured six vendors and was held at a popular pub," explained Kerry Gleason. "The 2007 Pizza Playoffs moves to Frontier Field, partnering with the Red Wings, and will feature up to 50 vendors, with fun family events and exhibitions in addition to introduce the people of Rochester to a broad variety of pizza styles and tastes."

We're pleased to announce tha the event will benefit the ALS Association of Upstate N.Y. as a tribute to Eastridge grad Joe Vinci, who is battling ALS. A variety or sponsorships are available.

Mark the date: August 28 !

Website: www.PizzaAllStars.com


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BUSINESS DEVELOPMENTS

Pegasus Environmental Co., for public relations counseling to market its non-destructive imaging capabilities for building trades and specialized markets.

LifeTherapy.us, for website design, hosting and promotion for a new online counseling site featuring dynamic therapist Gretchen Dittmar. LifeTherapy.us offers e-counseling for people with depression, anxiety, relationship and marital couseling needs, phobias and grief issues.

This is one of the most involved websites we've ever produced, based on the sensitive nature of the e-counseling business.

  ALS Association of Upstate NY (better known as Lou Gehrig's Disease) for publicity assistance and pro-bono PR counsel.
  Green Mountain Promotions, of Vermont, for event marketing.
  Bar None Enterprises, for web design promoting expert gun repair and related services.
  Proietti's Italian Restaurant for in-restaurant promotion pieces and online newsletter design.

 

Project of the Month

One of our favorite Italian Restaurants on the planet, Proietti's, approached us to create an e-mail capture card for its customers. As usual, Gleason PR exceeded expectations with a colorful piece.

NEWSLETTER ARCHIVE

Gleason Public Relations --World Leaders in Influence and Persuasive Communications
                                                                                                                                                                                                   

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ADVERTISE HERE!

You'll see we have two advertisers in our bi-monthly newsletter this issue. Our extensive mailing list includes media and potential B2B or retail consumers. Box ads are available starting at $50 per year.

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CONTACT INFORMATION

Kerry T. Gleason

278 Orland Road
Rochester, NY 14622-2207

585.770.1592

E-Mail Me

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Restaurant Newsletters: Do They Work?

Based on our own very modest company newsletter, several restaurants are inquiring about online and offline newsletters. Do they work?

Yes. A high percentage of travelers use the internet prior to their trip to make restaurant choices. Restaurants offering online newsletter specials or coupons report redemption rates better than 11%, more than triple that of standard print ads. Gleason PR / AdWorks got its start on the internet in1994 with a restaurant guide preceding the 1995 Ryder Cup golf matches. Visionaries then; even moreso now.

 

Support Our Sponsors
 
Professional Website Critique
Starting at $50, featuring full report and recomendations. Contact Gleason PR at (585) 770-1592..

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CATERING CALCS NOW AVALIABLE

Catering Calculators , an internet-based business building tool for restaurants and caterers, are now available in all markets outside Rochester, N.Y. Recognized by the e-Business Association, the calculators allow customers to set their own catering menus with instant estimates any time of day or night. They increase catering productivity by as much as 75 percent. Subscriptions start at $895 for set-up, with nominal annual renewal fees.

Website: www.cateringcalculators.com

 


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STRATEGIC BIZ PLAN CREATES BUZZ FOR TELECOM GIANT

Gleason PR was hired to develop a strategic plan for internal communications for one of America's largest communications giants, which would establish a new division within the company with a primary focus on internal communications. The plan has been individually reviewed by company executives, and pending one final presentation, will enter into a test-market phase in June 2007.

 


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New Partners - Clients Save 40% on Domain Reg., Hosting Fees

When I first started posting sites to the internet back in 1994, EZ-Net clipped me $100 per month for hosting fees. That was the Dark Ages of the World Wide Web. We have severed ties with a disreputable local reseller and forges a new partnership that will allow us to offer rock-bottom pricing for new domains and for annual hosting.

A year ago, I was looking at getting out of domains and hosting altogether, but this new agreement will make this advantageous for Gleason PR and for its clients. Client savings will range from 15 percent to 40 percent.

At Gleason PR, we are still reluctant internet geeks. New Pricing goes in effect July 1 -- most domains as low as $8.50/year and hosting starting at $66 per year. I'll be offering an introductory special - watch your emails.

Sign up Here

 

Storied Past
MY STORIED PAST

With more than 25 years of professional PR experience, many for Fortune 500 companies, I've produced incredible ROI for some interesting clients. My past may surprise you!

- Kerry

AT&T Changes It's Tune to Sinatra

While working my butt off at Burson-Marsteller in NYC in 1986, trying to get a promotion to Account Supervisor, I was given the keys to the Cadillac one day. Our group was handling the AT&T account, one of the companies' largest PR accounts, and publicizing its Long-Distance Gift Certificates which promoted long-distance calling. It was easy to discern that the Americans who used long-distance calling the most were those in ding*ding*ding*... Hawaii. Our charge was to design a sports marketing campaign that would make AT&T Long-Distance Gift Certificates a household name in Hawaii.

Al, the Unit Supervisor, placed me in charge of a research project directing a dozen or so seasoned veterans -- including Al -- to determine which sporting event could yield the greatest return. The catch? We had 24 hours to pull it together.

It was like a scene out of a deranged Mission Impossible script with me in my $100 suit delegating menial tasks to my bosses. Stacks of Nexis-Lexis data, a precursor to internet research, piled up on my desk. Gradually, my writing "staff" pulled together sections with demographic data, descriptions of every oddball sport and gaming possibility and Scarborough or some such data for how many Hawaiians participated.

The end of the regular workday loomed and our extensive research was not promising. (NOTE: in public relations, there is no such thing as a "regular workday.") Hawaiians aren't really crazy about sports. The closest thing to a native sport that had a large participatory interest was the triathlon. As you can imagine, it's not a huge spectator sport and would be hard to generate any kind of crowd.

I remember a small team of people who volunteered to stay late to plod on, namely Bill and Nancy, who were dating, but that was a secret. We pulled on resources in other offices and about midnight, our final report was ready. It totaled more than 560 pages, the culmination of work from a dozen people over a 14-hour span. We sent it to the copy center, where the copy guy twiddled his thumbs and watched the World-Series bound Mets' game on TV until we put him back to work. He was tired, and when our dozen or so copies, more than 6,000 pages, arrived on our floor -- the holes were punched in the wrong side of the paper on all of them.

These were my pre-coffee days, and Bill stayed with me until the pages were re-copied and re-assembled, and the presentation was ready to go the following morning. It was after 3 a.m. and too late for me to catch a bus back to N.J. so I slept on the couch in the Group Manager's office.

Our recommendation was to eschew the sports marketing angle altogether and approach the effort from an entertainment marketing angle. We learned that Frank Sinatra had never performed in Hawaii, and had expressed an interest to do so. The client loved the ideas and the research. AT&T became the corporate sponsor for that event, which we billed "The Event of the Decade." More than 200,000 people crammed the huge Aloha Bowl to watch Ol' Blue Eyes at his finest. Tickets were free with a minimum purchase of LDC certificates. Even today, event passes and tickets are being sold online as collectors items. The star you see on the Gleason PR home page was a recognition award for my work on the AT&T LDC program.

Flexibility is a virtue.