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About Gleason Public Relations

Career Highlights

While working with Burson-Marsteller and some of the best PR minds in the business, I implemented programs for several of the largest companies and spearheaded promotional efforts for major sporting and entertainment events. Those included Wendy's "Where's the Beef?" campaign, General Electric Lighting, AT&T, the International Olympic Committee, America's Cup and USA for Africa.

I joined D.J. Storch & Associates and supervised the launch for Johnson & Johnson's Acuvue Contact Lens, which became the number one lens in the world in just two years. Other medical and pharma products included cancer treatments, a remedy for gallstone and liver disorders, bulk-forming laxatives,one of the world's leading vitamin brands and LifeCodes, one of the first forensic DNA processing companies in the world.

I moved back to Rochester, and with Hill and Knowlton and another agency, served Eastman Kodak and Bausch & Lomb.

In 1994, I put out the shingle for AdWorks International and Gleason PR. We created innovative branding programs for more than 125 clients in restaurants, catering, home improvement and food safety.

 

 

Burson-Marseteller

 

Wendy's "Where's the Beef?" campaign, new product launches, sports marketing strategies

Editor for General Electric Lighting Business Group "News Bureau"

Sports and Entertainment Marketing strategist, account work for America's Cup, AT&T "Event of the Decade,"

 

Education

 

 

Honors

B.A. Journalism
St. Bonaventure University

4 Semesters M.B.A. at
Walden University

Named Outstanding Journalism Graduate, 1982
- Society of Professional Journalists

First Place, SPJ/SDX Mark of Excellence, Best Spot News Story for investigative report on illegal dump site on campus

Second Place, SPJ/SDX Mark of Excellence, Best Newspaper Design, The Bona Venture

Honorable Mention, Sports Illustrated/International Paper Sporswriting Contest

 

Gleason Public Relations

(303) 565-6083

Kerry T. Gleason

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  Kerry Gleason Denver, Colorado